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Graphic Identity for Transformer Films

  • ​Art direction

  • Logo design

  • Brand identity

  • Color & typography design

  • Website UX/UI and visual design


Transformer Films, a New York-based production company, was founded by investigative journalists Bob Coen and Eric Nadler. Known for their award-winning films on international geopolitics, the company's work has been broadcasted globally by ARTE Europe, CBC, NHK Japan, Al Jazeera, National Geographic, and PBS. The office is located in a distinctive electric transformer unit, inspiring the company's name. The dynamic image of the transformer center influenced the identity, with orange as the main theme color to complement the energetic atmosphere. The logo incorporates hints of electricity, reflecting the core image used across all materials.

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