Graphic Identity for
Baltic Jazz Festival
I created this identity for a Jazz festival organized in archipelago of Turku in 2016. The original logo was created by another designer and the photograph was chosen from a selection of photos the client provided. They wished a fresher younger feeling, that would still apply people from all age groups. I wanted to create something modern that would still be just conservative enough not to chase anyone away, taken that the target market was mostly normal families and not a very closed group. I got the idea for the square poster from old LP-records. The look of the poster defined all the other design.